Last Holy Week, our graduate class in Anthropology embarked on a field methods project to learn how to use some ethnographic tools that were only previously discussed inside the classroom. As the only member of the research team with no social science background, I knew I needed this course so I can start earning my stripes as a novice anthropologist. Ethnographic research, after all, is the core of the anthropological discipline and in any research endeavor; methods used can make or break the entire study.
Nevertheless, I brought in my own influences into the field – where my marketing training has honed my sense making in terms of identifying insights– based on consumer behavior (proxemics or participant observation) as well as language and expressions used by customers (content analysis) while my business experience has trained me to recognize opportunities (synthesis) that could leapfrog initiatives while considering the best way to execute for customer acceptance. My entrepreneurial spirit, of course, has shaped my predominantly positive outlook in life where everything is an adventure that can be overcome by determination and hard work. In many ways, I knew I was ready for that field experience in Banton, Romblon during Holy Week despite the challenge to my middle-aged bones trying to keep up with death-defying treks and motorcycle (habal-habal) rides.
And then just a few days ago, I checked out a webinar from the MIT Sloan website on the topic Exploring the Innovator’s DNA by Hal Gregersen who spoke on the five skills of disruptive innovators which were put together from an eight-year research study that looked into, how the most innovative leaders are able to arrive at “value-generating ideas”. These skills are as follows (from http://executive.mit.edu/): Read more