Article re-posted from / December 22, 2014

At the height of typhoon Yolanda a year ago (2013), I was sick and immobilized at home but I felt I had to do something to help those affected by the storm. Having initiated fund raising campaigns in the past for Zamboanga Fund for Little Kids (original name was Yellow Boat of Hope Foundation) and the Godparents Program of Markprof Marketing Leadership Bootcamp via Facebook, I started a one-week Facebook campaign for donation from my sick bed, reinforced with some text messages to those without Facebook (or not regularly visiting Facebook). Some P3.6 million was raised from some 68 business leaders and professionals with afew pending receivables.

I wondered aloud if people would be willing to invest in a social enterprise where 100% of the profit will go to future disaster victims and asked if my friends were willing to donate at least P50,000 each (then about US$1,200) without expecting any return of capital and dividend. The first two who committed totally surprised me – Darlyn Ty, founder of Belle de Jour Planner, graduated from college less than a decade ago, and who just got a loan for her business expansion, and Atty. Fred Mison, the Commissioner of Immigration, living with the meager salary of a public servant. I knew then that there was something special that was going to happen.  I had not expected young people in their 20’s and early 30’s to be so generous — people like Lester Estrada of P&G Japan, Atty. Gillaine Sytingco-Lorenzo of E&Y Australia, Gladys Co-Chan of TV5, Nikko Lim from Mariposa Rice Mills Tarlac, teacher Audrey Lim Tan who rallied the school staff to donate their entire Christmas gift and party budget, as well as style/travel blogger Tricia Gosingtian, where the latter two donated another P100,000.00 each on top of their P50,000. Read more

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