Some people take too much time thinking about what to do that they almost always end up not doing anything.  That’s what we call analysis paralysis.  By the time they are done with data gathering and analysis, the opportunity may have been exploited or pre-empted by others and they will no longer be able to take advantage of opportunities.  What is needed is a quick synthesis rather than a detailed analysis.  Analysis is breaking up the whole into parts, including coming up with solutions to problems defined in scenario planning, while synthesis is assembling important facts together to come up with something new, or to offer new possibilities. 

Begin with yourself.  Ask yourself what problems or irritants do you have?  Can these be converted into a business opportunity?  In hospital care, Asian Hospital in the Philippines has a slimming spa offered to mothers who just gave birth, knowing they would want to return to their pre-maternity body figures, thus extending the relationship of the mothers with the hospital beyond just giving birth. Read more

Mansmith and Fielders Inc

about Mansmith and Fielders Inc

Mansmith and Fielders Inc. is the leading training and consultancy company in the Philippines offering the widest range of marketing and sales, strategy and innovation courses in Asia. Since 1990, Mansmith and Fielders, Inc. has remained an advocacy–based company where substantial amounts of its annual profits go to various advocacies focused on education and youth empowerment led by Marketing authors and business educators, Josiah Go and Chiqui Escareal-Go. It is also the initiator of several awards and major conferences which include the annual Mansmith Young Market Masters Awards (YMMA), launched in 2004, it is the first and only recognition for young marketers and entrepreneurs 35 years old and younger, with Philippine Retailers Association and Philippine Franchise Association as official organization endorsers, Philippine Daily Inquirer as official publication, Abenson and Waters Philippines as sponsors.

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