APPLICATION
General Criteria
- • Entry can be one of the seven (7) categories indicated below.
- • There is no limit to the number of entries one can submit.
- • Only owners of the innovation can submit an entry.
- • The awards will go to organizations and individuals.
- • Innovation must have been launched after January 2016 and showed progressive acceptance of their target users. (This is waived only on the inaugural year)
- • Each category can have more than 1 winner. Judges can also declare no winner.
- • The organizer is not liable for copyright infringement in case of questionable entries.
- • Submission of entry acknowledges the right of Mansmith and Fielders Inc. to use for publication and promotion purposes.
- • No entry fees required.
Entries can be submitted on or before October 31, 2021.
Read More Criteria will be based on the following:
- • Originality
- • Insight
- • Measurable Impact
- • Customer Friendliness
The Mansmith Innovation Challenge
As part of our advocacy to build and support a culture of innovation in the Philippine business community, we held the Mansmith Innovation Challenge as a followup to the Mansmith Innovation Summit and Awards. In this competition, teams submitted tailor-made solutions to business cases presented by several companies-- two of who provided case studies from their own companies and two who gave grants to SMEs.
Entries were screened and judged according to four criteria:
- • Executive Summary
- • Key Insights
- • Big Idea
- • Innovation
Judge representatives from each company then chose one winner for each case, and these winners came away with PHP 50,000 in cash prizes.
VIEW JUDGESJUDGES
Mel Macasaquit
Sports and Marketing Support Center Head
Bounty
Mr. Mel Macasaquit leads the Sports and Marketing Support Center of Bounty Agro Ventures, Inc. (BAVI). The founder of MelMac Sports Management, he ushered Chooks-to-Go into the local basketball scene and drove the creation of the Philippines’ first professional 3x3 basketball league, Chooks-to-Go Pilipinas 3x3. His innovative marketing strategies also placed Filipino 3x3 players on the world stage and helped earn them a slot in the Olympic qualifying tournament.
Celina Matias
Vice President, Integrated Marketing & Strategies Group
Phoenix
She has contributed greatly to PPPI with her extensive experience in brand building activities, performance-driven marketing strategies, and creating successful campaigns that rely on inspiring customer insights. She leverages data, customer insights, and strategies to drive the organization's priorities forward.
She is widely recognized for leading the team in their marketing efforts that have made the Phoenix Fuel brand today number 3 in terms of Top-of-Mind Awareness, and in terms of Brand Used Most Often (BUMO).
Karl S. Po
Special Assistant to the President
JS Unitrade
Karl is the primary liaison between the President and department heads, making recommendations to the President in terms of company operations, policy-making and organization development. He leads and supports cross-functional teams on special concerns and projects under the direct supervision of the Office of the President at JS Unitrade, Building purpose-driven businesses with a clear set of principles and values striving to enrich the lives of families daily through all its products.
It is his belief that business organizations should be concerned beyond making a profit and should add value to its stakeholders. This is what he works to build in JS Unitrade.
Wendell Labre
Head, Corporate Branding and Marketing Services
Bayad
A seasoned marketing professional with over 15 years of extensive experience in marketing and brand management, communications, and account management, He leads the team in developing and designing innovative campaigns to conquer new markets, while maintaining top-of-mind relevance and preference for Bayad as the authority in payments. Through his leadership, the brand has received various recognitions and accolades from institutions in the field of marketing and communications, such as the Best Franchise Marketing Program Award by the Phil. Franchise Association, where Bayad has already been recognized as a Hall of Famer, and a number of recognitions from the Phil. Quill Awards over the years, for Customer Relations, Advertising and Brand Communication.
Jia Mendoza
Digital and Performance Marketing Head
Bayad
A marketing maven who brings extensive agency experience working with individuals, organizations and brands to amplify their communication and digital presence. She mentors with passion, guiding her team to effectively strengthen and elevate their skillset to new heights. Jia is presently the head of Bayad’s Digital and Performance Marketing team, focused on launching data-driven digital campaigns and building customer- obsessed product experience through Bayad app and Bayad Online. Jia launched, scaled, and successfully exited PayMaya, a mobile e-wallet app with a current customer base of 28 Million. Her role led the 360º go-to-market strategy resulting in 150,000 accounts in just in 6 months.
Sponsors
Platinum Partners
Bounty
Phoenix
Gold Partners
Unitrade
Bayad
Partners
The DTI is responsible for realizing the country's goal of globally competitive and innovative industry and services sector that contribute to inclusive growth and employment generation. Anchored on the Values of Passion, Integrity, Creativity, Competence, Synergy, and Love of Country, and our Mission as the government's main economic catalyst in Enabling innovative, competitive, job-generating, inclusive business, and Empowering consumers.
Go Negosyo is the advocacy of the Philippine Center for Entrepreneurship (PCE), a non-stock, non-profit organization that advocates for a change in MINDSET and ATTITUDE. We believe that Filipinos can address poverty in the country by engaging in entrepreneurship and developing an optimistic, passionate, creative and innovative, resourceful, diligent and persevering character. We encourage everyone to take charge and make the most of their resources and abilities by utilizing and transforming these into viable enterprises.
PCCI is the voice of Philippine business recognized by the government and international institutions. As a proactive catalyst of development, PCCI promotes and supports the drive for globally competitive Philippine enterprises in partnership with government, local chambers, and other business organizations.
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.
As the technology business incubator (TBI) of De La Salle University, Animo Labs aims to help teams incubate their ideas, inventions, and projects towards commercialization. In support of this mission, Animo Labs actively promotes, organizes and conducts competitions, as a venue for the advanced application of technologies and for the development of teams into potential start-ups and ventures.